Have you noticed that everyone’s talking about investment dressing lately? It’s probably due to the growing awareness and concern around the subject of fast fashion and it’s negative impact on the planet. However, an accessible price point still remains the draw for most consumers. But what if you can have both?
Chanel by Miabelle is a glamorous cowl neck bridesmaid dress with timeless appeal.
Made-to-order is how we operate at Miabelle. It’s the opposite of fast fashion, which involves producing in bulk and sending unsold clothes to landfill. At Miabelle, we only make what our customers order. We don’t keep stock or over produce. Our signature style is timeless glamour (which never goes out of fashion) and our dresses are designed and made to last. Our dresses are the ultimate investment – a luxury, handcrafted garment, unique to you. And surprisingly, this kind of luxury is actually affordable too. At an average price of £350, our bridesmaid dresses are really well priced considering the endless custom options.
Fast fashion is designed to be cheap and trendy, which sounds great, right? But sadly it will usually quickly end up in landfill once it’s outdated and fallen apart. And don’t get us started on the ethical side of it…. sweatshops, child labour…
Many emerging fashion brands have started to rethink how they do things, using slower production methods and pushing investment pieces over fast fashion. But this is something we’ve been doing for years at Miabelle. Our dresses have always been made-to-order. Not only does it allow us to offer a huge spectrum of colours and cater for all sizes (up to a UK 36), but it is better for the planet and better for the people making the product. And waiting for something to be made especially for you is such a beautiful experience!
Bree by Miabelle is a figure hugging stretch crepe bridesmaids dress with buttons all the way to the floor
So what can we do?
Build a wardrobe of investment pieces
Look for higher quality pieces which have been made to a high standard, intended to last you years and years. Look for timeless items which will transcend seasons. If you’re looking for bridesmaid dresses, think about a style that will complement your bridal gown that is stylish but keep it classic. Something overly trendy will most likely date. The more you pay for a bridesmaid dress, the better the quality. And the better the quality, the better the fit. And the better the fit, the more incredible the woman wearing it will feel. And how much do you care about your bridesmaids?…you get the idea!
Choose slow fashion
Slow fashion helps reduce the environmental impact of the fashion industry and create high quality clothing that lasts a lifetime. At Miabelle, we choose a slow fashion method of making our bridal, bridesmaids and mother of the bride collections. We only make what is ordered. This means we have no dead stock, no over production and minimal waste. Our garments are made in Vietnam by our skilled team who work normal hours and are paid fairly. No sweatshops and nobody working through the night!
Get a high-end bridesmaid look with our signature luxury crepe gowns. Pictured here is Sloane in Cream Soda, our lightest shade of pink
So, here’s our 3 reasons why made-to-order fashion is the trendiest way – and smartest way to shop in 2025 and beyond…
1. It’s unique to you
You are making a commitment to wait for something to be custom made, especially for you. Ok, nobody likes waiting for things but imagine the excitement when your garment is finally ready and you get to see it for the first time. It’s a whole new experience and way of shopping and trust us, it feels incredible. Here at Miabelle, when your bridesmaid or mother of the bride dress finally arrives, you’ll look at the quality and know exactly why that dress took so long to make.
2. Fast fashion just isn’t pretty
If you have to wonder how the brand made a profit then it’s too cheap and chances are it’s been made in an unethical way. And that is definitely not cool. In fact, is fast fashion cool at all anymore? When you consider the conditions in which some workers who produce these garments are working in, or what impact it’s having on our planet. It’s a pretty sad and ugly reality really….
Whether sustainability is important to you or not, there’s no denying that we cannot continue consuming fashion the way we currently do. Fast fashion is unsustainable, fact! Look for slow fashion brands, locally made brands or like us, made-to-order brands. Put your trust in authentic brands which tell a story and are transparent about their manufacturing methods.
3. You get to customise your look
One word, options! When something is produced in bulk, it’s usually available in a just a couple of colours (and have you ever questioned what happens to all those unsold pieces in that horrible pink shade that nobody ordered?). The price is low because it’s made in bulk, but the quality is average because it’s been mass produced. With us, you have the option of over 50 colours, 4 fabrics and over 20 designs. Our sizing ranges from a UK 6 up to UK 36 which means we can make a dress for the petite girls in your bridal party, the tall girls and the curvy bridesmaids. Most fashion brands stop at a size 20, there really are hardly any options out there for plus size bridesmaids! When you buy a dress from us, you have endless options and everyone is catered for, no matter what size or height. Now that’s what size inclusivity looks like!
Paloma by Miabelle, a luxury bridesmaid dress with an elegant cowl back and rose detail
Why choose a luxury British designed bridesmaid dress or custom made mother of the bride dress from us? In short, the quality is better, no fashion waste, and the biggie – it’s unique to you!
To find a Miabelle bridesmaid stockist click here. To shop our mother of the bride collection online or in store, click here.
